branding + lifestyle


 

if you’re here looking at this page, you likely don’t need a detailed sales pitch

about why good photography is essential for your personal or professional image and brand.

you've already recognized that it is, and you’re now in the process of choosing

which photographer to work with— let me help you with that.

i love photographing people, and i like to think that i have honed my craft creatively and successfully.

my experience is extensive, my enthusiasm for photography is unlimited,

and my energy is (usually) contagious.


about 'branding' + 'lifestyle'—

these photographic genres often intersect and even overlap in many ways.

I will brainstorm and work with you every step of the way to design and produce

the photo shoot created for— and tailored to— your individual personal and/or business needs.


a branding shoot will produce a gallery of customized images, including

elevated headshots, individual and team portraits,

behind-the-scenes photos of you working and interacting with clients,

environmental details of your studio, office, gallery, restaurant or storefront, and

closeups of your equipment, sketchbooks, or products— to present and highlight you at your best.


a lifestyle shoot is related, just a bit more candid and relaxed—

featuring individual, couple or family portraits and interactions.

informal setups and situations authentically capture your personality and emotions

indoors or out, in studio or on location, anywhere you would like to shoot.


I don’t impose a strict time limit on our photo shoot— i love to 'go the extra mile'.

while we will of course follow the plan we develop together,

i also like to experiment and improvise, making the best possible

use of spontaneous ideas and situations that may arise as we work.

this approach enhances the creativity and value of our production.


studio family portrait of elizabeth and sadie for village community school, new york city

© 2026 michael goldman photo all rights reserved

portrait of television personality kathleen sullivan for bon appétit magazine
lifestyle portrait of fashion designer vera wang for bon appétit magazine
portrait of television personality meredith viera for bon appétit magazine
portrait of sylvia weinstock, wedding cake creator and artist, for bon appétit magazine